Today kerala has a special place in the tourist map of the world. According to the National Geographic magazine, Kerala is a must-seen destination. Tourism in Kerala also centers around four main attractions – the scenic beauty of the land, our cultural heritage, the pilgrim centers and therapies like Ayurveda and Yoga.
The landscape of Kerala is a mix of the lush-green paddy fields, coconut plantations, forests, hills, beaches and back-waters. The unique in Kerlala has managed to preserve the virgin beauty of its land.
Tourism is a sector that generates a lot of employment, directly and indirectly. Development of tourism leads to the development of other industries similar to the Hotel Industry. The Hotel Industry is another industry with plenty of job especially for women.
India is a multi-decision country and tourism is the fastest growing industry in Inida. It is the second largest foreign earner and has created more jobs than any other sector. In fact, developments in this sector also indirectly boost other industries like the Hotel Industry and the cottage industries like Handicrafts. Because of all these, The India Govt. is trying to promise this sector through various measures.
Handicrafts is another area that is doing well because of tourism and artisans can now quote a fair price for their hard work. Local art forms are also rejuvenated because of tourist – interest. Kerala has many tourist attractions. Scenic beauty of the land cultural heritage, pilgrim centres and the therapies like Yoga and Ayurveda are the attractions for both domestic and foriengn tourists. Today eco tourism is the marketing platform for many spots which aims at environment –friendly tourism which does not spoil the beauty of the land. Spiritual tourism which draws its clientele mainly from the west is another area that is steadily growing.
